By Edwina Snagge
Merri-bek Council has been deciding what should be done with Coburg central (AKA Carpark City) for a long time, but plans have often gone awry.
Coburg is the largest suburb in the municipality in both land area and population. Relative to the three Brunswicks, Coburg has a lot of space and a steadily growing population, making it attractive to developers.
In the late 1980s, the Council put out a tender for major development in the Coburg shopping precinct, which led to a few nicer benches, plants and shop fronts in the 1990s.
In 2002, the Merri-bek council created the ‘Central Coburg 2020 Structure Plan’. Community consultation was opened up, and people were encouraged to make suggestions.
In 2008, Equiset, a subsidiary of the much maligned Grollo construction dynasty, was announced as the primary developer for the suburb. Equiset quoted $1 billion for plans including 1500 new dwellings (20 per cent of the dwellings were set to be ‘affordable housing’, (which Daniel Grollo said he could “live with”). In 2011, the council terminated its agreement with Equiset, citing finances as the reason.
At some point during the COVID-19 pandemic, the Coburg 2020 plan was abandoned – presumably due to the difficulty of getting investors during the apocalypse.
In April 2024, Merri-bek council announced their latest plans to meddle with Coburg in their ‘revitalisation Coburg’ plan. This plan targets council owned land along Sydney Rd, with a focus on the massive carparks they own near the Coburg Library. However, the council is hamstrung by their (somewhat outdated) contractual requirements to provide a car parking quota to the adjacent businesses, hampering their development aspirations.
Recently, Merri-bek also released their ‘Coburg North Sports Masterplan’, seeking to rejuvenate what they have named Coburg’s ‘Sports Hub’. This area includes Harold Stevens Athletics Track, Jackson Reserve, Coburg Basketball Stadium, Coburg Olympic Swimming Pool, Ray Kibby Table Tennis Centre and the surrounding area.
Merri-bek has assured the community that they want input for both plans, and that they will take the proposals from the public very seriously. How much Merri-bek plans on implementing the thoughts of locals in their final plan remains to be seen. This is a Council that, in June 2024, proudly announced that 0.25 per cent of their 4-year budget would be spent on projects suggested by the community. We hope that the community’s input for such major projects will account for more than that.
Of particular concern is whether Merri-bek plans to sell public land, which it has been known to enjoy doing for quick cash injections, despite community and some councillor objections (hopefully the Merri Health Hub is worth it, Merri-bek).
As yet, nothing has been confirmed for the area other than a report on the outcome of initial community engagement.
In mid-2023, the Meddler decided to pre-empt the council’s next development plan by recommending a giant, multi-use onion. Currently the space is occupied by Schoolhouse Studios, bringing together local artists. In this vein, the Coburg Onion was intended to be a theatre and arts space in Coburg, to continue fostering local art projects.
This suggestion did not generate much support. Unlike the local council, we are responsive to community sentiment (silence), and have changed our proposal to a Shaun Tan sculpture garden in response to a fairly intense resident who felt that Coburg was held back by its lack of a Parc Güell.



