
An anonymous worker (AW) gave us some of her time to explain the state of the Coburg Market, where she has been working for the last 10 years.
AW: There’s been a big slide in the age of the customers, in general. When I first started working here, there was a lot of cultural diversity which has slowly started to change. Now you see people from Brunswick, people from Northcote. Although there are many people still coming into the market, it is not getting the respect that it deserves; it’s a cultural icon in Coburg.
MEDDLER: In your opinion, what needs to change for it to get the respect it deserves?
AW: I don’t know. But the Council are not doing enough. We’ve got a trader’s association here; the Coburg Traders Association, but we are not being spoken to as businesses. We are not being connected. The problem here is that the younger generation don’t stop here because we are surrounded by hypermarkets. We have two Coles and one Woolworths. And then we have 10 souvlaki places. There is no niche market anymore. We’ve been here for hundreds of years. Everyone knows it. Young people who used to come with their parents, are the older people who are the regulars now. But now we’re surrounded. We get people from Coles coming here and checking the prices and charging below what the Coburg Market has listed. Then they draw the customers because of the convenience.
And the carpark – now, people need to pay for the car parking if you want to stay longer than three hours. The older people who usually want to go to the pharmacy, go to the market, talk to others and so on, now they mainly go to where they can get things done quicker — to Coles. Why would they come here?
MEDDLER: What would you like to see happen?
AW: I don’t know what the Council can do – but they don’t protect the market. I would have studied the area properly and done engagement with the businesses before they allowed the hypermarkets.
There should be money going into the market. Not just into signage. They talk about us as the ‘Coburg Icon’, but they are destroying it. The Council could say – let’s create something in the carpark, and put something in it; face painting on the weekends, or bike stands for all the bicycle people to come. There are little things they could do to make a change. But the Council doesn’t come here and ask us what we should do. If they came here, and came up with an idea, then it would be revenue for the Council.







